大家都在问
自己没有做过,但和几个朋友聊过,分享几个小经验:
怎么样才能成为一名合格的外贸业务员
本人是一名14年的外贸从业者,从2007年入行外贸一直在这个行业坚守,期待与外贸同行一起交流成长,涉及的行业不算太多,服装/鞋材/五金餐厨产品等。跟外贸同行交流发现,最近环境下大家业务两级分化,有的人生意火爆/有的人生意非常的萧条,当然这个跟行业产品也有很大关系,群里大家最关心的问题是如何开拓业务?如何做一个合格的业务员做了如下的简单整理,个人文笔有限写的不好还望包涵。一.如何成为一名合格的外贸业务1.外语能力+与客户的沟通水平能力2.专业的产品认知水平3.熟悉外贸进出口的业务流程4.供应链的管理5.收汇/财务知识普及二.如何开展业务开拓(渠道)1.参展/地推:一次性投入大,效果最直接 2.平台-2B(阿里国际为代表) 2C(亚马逊为代表)等 :价格战比较厉害 信息透明导致价格透明,营销烧钱无底洞,潜力无限 及今年被人问的最多的是阿里国际可以做吗?怎么做?!3.google等搜索引擎:利用一切可以利用的网络资源,成本低廉,海底捞客4.自主建站:持久战 5.社媒拓客:持久战 现在偏重做内容营销 6.数据信息平台以海关数据为代表:非常重要的开发客户渠道7.国外黄页/行业目录/社区论坛等:google引擎开发的一个重要组成部分8.货代/客户/同行推荐:正所谓名声在外 客户不愁I am a foreign trade practitioner for 14 years. I have been engaged in foreign trade since 2007. I am looking forward to communicating and growing with foreign trade peers. There are not too many industries involved, such as clothing / shoe materials / hardware kitchen products.Through wechat communication with foreign trade peers, it is found that under the recent epidemic environment, our business is divided into two levels. Some have a hot life intention / some have a very depressed life intention. Of course, this also has a lot to do with industry products. The most concerned problem in the group is how to develop business? How to be a qualified salesman has done the following simple sorting. My personal writing is limited and I hope to forgive my poor writing.1、 How to become a qualified foreign trade business1). Foreign language ability and communication ability with customers2). Professional product awareness3). Be familiar with the business process of foreign trade import and export4). Management of supply chain5). Foreign Exchange Payment collection / financial knowledge 2、 How to develop business (channels)1). Exhibition / local promotion: large one-time investment and the most direct effect2). Platform-2b (represented by Ali International) 2C (represented by Amazon), etc.: the price war is fierce, information transparency leads to price transparency, marketing burns money without a bottom hole, unlimited potential, and what people ask most this year is what Alibaba can do or not ? How do you do it?3). Google and other search channels: make use of all available network resources, low cost and get customers from the bottom of the sea4). Independent station building: it will last for long time and seek for result5). Social media outreach: it will last for long time and seek for result, it is now focuses on content marketing base on team work.6). The data information platform is represented by customs data: a very important channel for developing customers7). Foreign yellow pages / industry directories / community forums, etc.: an important part of Google reseach information8). Freight forwarder / customer / peer recommendation: just as the so-called reputation is abroad, customers will come easily
大家都在问
首先就是学习外贸流程。
外贸新手业务员怎么才能快速成长
今日头条
大家都在问
新人虽然会遇到很多挫折,但是一定要保持一个热情乐观的心态。即使身处这个浮躁的社会,也不要迷失方向,不要急功近利,不要浮躁,不管是对新人还是成手都是获得成功的关键。
大家都在问
从事外贸工作的业务人员,其发展情况就跟外贸当前自身的发展基础情况差距不多,更新换代情况比较突出。随着外贸业务工作人员中一些新面孔的加入,这也就意味着新一波外贸业务员工作人员的培养开始了,接下来要看的就是这些新人的表现了,如果这些外贸新手可以经得住严格的外贸实践活动考验,那么毫无疑问,这批外贸新人将会成为“外贸江湖”中崭新的高手。但是,对于外贸新手来说,有效坚持到最后又是谈何容易,所以最终经过“大浪淘沙”般的历练后,留下来的外贸经营人员数量并不可观。那这又是什么原因导致的呢?很显然,这其中起着主要影响作用的便是对于外贸客户的寻找和积累。毕竟,相较于“外贸老鸟”来说,许多外贸新手在经验方面还是存在很大的不足之处的,他们在寻找客户的摸索进程中也并非顺风顺水,当外贸新人遭遇的挫折达到一个度的时候,他们就会选择放弃这个行业。今天我们就重点来跟大家分享一下外贸新手该如何寻找客户呢?